Monday, February 25, 2008

Hooray for Hollywood 90028!

Walk of the Stars, Street View, Hollywood, California

There's evidently more excitement outside the Kodak theater than inside -- the Hollywood neighborhood has been tapped the "single hottest sub-market in Southern California". Despite economic uncertainties, office, retail and residential projects backed by the nation's biggest and strongest developers launch forward. Major projects include a 400,000 sq ft mixed-use development at Hollywood Boulevard and Selma Avenue, which will include 300 apartments over a Whole Foods Market. Trader Joe's won't be far -- across the street on Vine, the trail-blazing grocer will set up shop on ground floor of the W Hotel, which will include 350 apartments, 150 condos and 80,000 sq ft of retail. Retailers such as Tesco, Urban Outfitters and Zara have all signed leases in the area; others, such as Nike, Electronic Arts and MySpace are being courted by property owners. With its tent-pole projects, its indie spirit, its excellent slate and its A-List talent, Hollywood 90028 is destined for a banner year.