Tuesday, April 14, 2009

W Hollywood Residences: Play Hard. Work Tomorrow.

Address: 6250 Hollywood Boulevard, Los Angeles 90046 – corner of Hollywood + Vine
Asking price: $800,000 - $9,000,000
Number of units in development: 143
Number of units in contract: 50
Monthly maintenance: $1,331 - $2,940
Smallest unit (studio): 1 bedroom, 1 bath, 900 sq ft + 130 sq ft exterior terrace
Largest unit (penthouse): 3 bedroom, 3 bath, 3,230 sq ft + 945 sq ft exterior terrace
Completion date: November 2009

W Hollywood Street ViewHigh wattage, luxury living reaches a fever pitch in the stunning W Hollywood Residences, part of a $350 million condominium-hotel complex under construction at Hollywood and Vine, with occupancy slated for November 2009.

The W Hollywood Residences offers high design and a raft of amenities: terraces, private pool, 24-hour “whatever whenever” concierge service, a Sweat fitness club, a Bliss Spa, and VIP access to the W Hotel’s bars, clubs and eateries (including the much-anticipated French brasserie Cote d’Azur). W Hotel will operate this 143 condominium building in conjunction with the 305 hotel rooms.

Certain to attract an elite class of high-powered, city-hopping entrepreneurial and creative types, the W Hollywood Residences will usher in a new era of hip, catering to a clientele whose every need (and perhaps vice? Hollywood is literally at their footsteps) can be satisfied on the premises – or is just a phone call away.

It is nothing short of a coup that the developers Gatehouse Capital brought this high-end condominium concept to market in an arguably noisy, traffic-dense neighborhood, during the worst real estate climate in decades -- and succeeded.

The units are selling – and despite the economic downturn, Hollywood is undergoing rebirth, dusting off its gritty Times-Square-in-the-70's dinge and returning to its place “at the center of the world.”

The building’s floorplans range from modest 900 sq ft studios to sprawling 3 bedroom, 3 bath penthouses. The complex is built in accordance with the U.S. Green Building Council’s green and sustainable principles and is one of the largest buildings in LA to be LEED certified.

W Hollywood LobbyThe units’ finishes include top brands: Kupperbusch, Subzero, Varenna, Ceaesarstone (kitchen), Kohler, Duravit, Dornbracht (bath) and Poliform (closet) and are sleek, contemporary and modern – as is to be expected from the W Brand.

Make no mistake – the W Hollywood Residences is no ordinary condo building and the developers are not appealing to the ordinary buyer. Occupants are paying a hefty premium (including homeowner’s fees that begin at $1,331 per month) to be where the action is.

W Hollywood Living Room
If your typical night out involves a movie at the Arclight, dinner at the Hungry Cat, drinks at Club Pure, and a late-night swim with new friends at the private rooftop pool (with room service), you’ve come to the right place. W Hollywood Residences has style and magnetic star-power, and is destined to become the crown jewel of the Hollywood renaissance.

Bottom line: If you can swing it, sign on the dotted line. Beware: paparazzi and twitterati may follow.