Thursday, August 6, 2009

Exclusive SoHo House Comes to West Hollywood

9200 Sunset BoulevardAttention global media elite, you now have a new watering hole. Trendsetting private club SoHo House, with outposts in London and New York, now gains a toe-hold in West Hollywood.

The Luckman Plaza Building at 9200 Sunset Boulevard at the border of West Hollywood and Beverly Hills will be the new home to SoHo House in Los Angeles. The Beverly Press reported that on July 29, the West Hollywood Planning Commission approved the club, which will operate on the penthouse of this newly rehabbed building and will also include a rooftop pool.

There will be a five-month construction phase before doors are opened. Plans also involve converting ground-level offices into a spa and retail space. The property owner is Mani Brothers Real Estate Group.

Agents, managers, producers and executives, hit your Rolodexes. You're going to want to be in on this game.

There couldn't be a better "Westside meets Eastside" location. Far from brash Hollywood, out of the spotlight, this exclusive, members-only club will indeed be the place to be. Order a drink, pull up a chaise lounge -- and let the show begin.

Updated August 20, 2009: On August 17, the West Hollywood City Council unanimously turned down an appeal that sought to prevent SoHo House from opening doors.

Per the Beverly Press, opponents are concerned about increased traffic, crime and paparazzi and feel the hours (rooftop open until midnight, top-floor restaurant open to 2 AM) are inappropriate for an office building. Supporters believe this is a classy establishment that will draw a sophisticated crowd.

The bottom line: the project is scheduled to open doors in time for the February awards season. Expect the bash of a lifetime at the 2010 Oscar party.

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