Tuesday, August 4, 2009

West Hollywood Developments Movietown Plaza and House of Blues Up for Review

Movietown PlazaDraft Environmental Impact Reports (DEIR) for two new developments in West Hollywood were released July 28, showing how the city is being transformed into a high-density live-work-play neighborhood.

At Movietown Plaza, 7300 – 7238 Santa Monica Boulevard (current home of Trader Joe’s and eighteen small businesses) a 9- and 10-story condo building (294 units) will arise, along with 32,300 sq ft of commercial space and a 76-unit affordable housing building for seniors with retail on the ground floor.

Updated 10/14/11: Curbed LA reports that the Movietown Plaza development site is up for sale and will not go forward in its current incarnation.  What will happen to this shuttered, dormant retail complex?

Nine and ten stories is tall for West Hollywood, and this project should change the city's grittier eastside into a bustling, upscale neighborhood like Manhattan’s Chelsea. But it will also irreversibly turn a quiet neighborhood with many single-story structures into a city. Casden Properties is the developer. The project is bounded by Santa Monica Boulevard, Poinsettia, Fuller and Romaine.

In West Hollywood's Sunset Strip neighborhood, the Sunset Time project will redevelop four contiguous parcels at the House of Blues site at 8430 Sunset Boulevard into three hotels (with 149 rooms), 40 residential condos, five affordable housing units, and 35,400 sq ft of commercial space with 246 parking.

Live Nation has a lease at House of Blues until 2025, but the city is seeking to relocate this iconic music institution to another venue. Sunset Time will enhance the area's reputation as central, dynamic, leisure-entertainment neighborhood. The project is bounded by Olive – Sunset – De Longpre and Fountain.

Read the Draft Environmental Impact Reports for both of these projects on the West Hollywood website