Thursday, August 5, 2010

Beverly West, Wilshire Corridor, and The Century, Century City Debut High-End, High-Rise Living on the Westside

After many years of construction, two Westside luxury residential towers, Beverly West on the Wilshire Corridor, and The Century, in Century City, have reached completion.
Northeast View from the 17th Floor towards Hollywood Hills
We had the opportunity to take a hardhat tour of the Beverly West and we love the (almost) finished product.

With only 35 units, the Beverly West is intimate, off Wilshire Boulevard (entry and egress is on Club View Drive), and offers incredible views over the green fairways of the Los Angeles Country Club to the Hills, Downtown, and the Beach.

The developers of the Beverly West, Emaar Properties, thought big.  The rectangular-shaped building is carved up into full-floor penthouses of over 8,000 sq ft (Floors 18 - 22) and half-floor plans on the lower floors of approximately 4,000 sq ft (Floors 5 - 21).


The 14th Floor model unit shows off the building brilliantly.  Walk out of the elevator into a private foyer that leads to a huge, open living-entertaining-kitchen area.  To one side is the master suite, to the other side are two bedrooms and two baths.

Wood, marble, stone, and tile, have all been combined in a pleasing, classic palette that will, like a fine, old bottle of Bordeaux, will never go out of style. Imagination is the only limit in terms of how each unit can be customized to the owner's tastes.


The huge master suite offers lots of room.  The model has been modified so that the 3rd bedroom is converted into "his" dressing room (equality of the genders now dictating that the man get equal closet space.)


The master bath offers one of the best views from a sunken tub anywhere in Los Angeles.


Marble in the master bath goes from floor to ceiling, and past the steam shower is the large, finished walk-in closet with exquisite cabinetry.


Since sales have been rolled out in a "soft" opening, prices on certain units at the Beverly West have been lowered.  An 8th floor unit is priced in the $4.5 million range, around $1,150/sq ft.  Prices increase by floor, and by the 17th floor, asking prices are around $1,950/sq ft (around $7.5 million.)  Given the exemplary, "world-class" product and location, these homes have attracted buyers, and units are going into contract.  HOA dues are just over $5,000/month for the typical "half floor" unit.

In other news, the Los Angeles Times reports that The Century, the Robert-Stern designed, 140-unit, 41-story luxury tower in Century City, has been completed, and is now approximately 25% sold. The Art-Deco-inspired Century distinguishes itself by its classic style, akin to the type of building you'd find in Manhattan from the 1920's or 1930's.  The units there have been lowered approximately 25% in price, reflecting the soft market.

We previously reported on the units at the Century and we loved the blend of refined luxury and retro-modernity.  The floorplans, a quadrant of an ellipsoid-shaped building, make for original layouts.  And the views are unobstructed in all directions.

The sales at Beverly West and The Century will both be aided by their completion.  Although virtual tours are great, there's nothing better than seeing a building that is live, up, and operating before laying down a cool (few) million.

Beverly West
1200 Club View Drive 90024
Emaar Properties

The Century
1 Century Drive
Los Angeles, CA  90067
Related Companies

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Adner Realty Group has its finger on the pulse of the Los Angeles condo market. If you have questions about the Beverly West, The Century, or other buildings, please call us at (310) 845-6810 or email us by clicking on this link.

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